Wednesday, May 14, 2008

Gaining Consumer Trust - Search Engines Making Ground

In this post from m-Travel's blog, Porter Gale, from Virgin America, says that the work done by search engines to reduce spam and improve the quality of pay-per-click landing pages has gone a long way to improve consumer trust in paid search engine listings.

I have to agree here. Search engines are all about providing the correct relevant content to their users whether it be from the organic or paid listings. Obviously they have made big improvements reducing the search engine spam from organic listings. They constantly refine their "secret sauce" - algorithms - to eliminate elements for manipulation whether you are talking about metatags, cloaking, keyword stuffing or paid linking. They took on paid advertising spam, when they started giving ads quality scores and requiring relevant landing pages. All of this done to improve their search results and hopefully their share of those results and the money it brings in.

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