Friday, May 9, 2008

WeGo Bezurk: What's in a Name? Confusion I Say

In the latest renaming game that's happening online,, a travel metasearch site, like, is changing it's name to

I guess it makes sense, but why do online companies insist on creating confusion. In all the rush to create "unique" names that stick, we forget that consumers have to remember them in the first place. Perhaps we need to spend more time on that part of the research process.

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Anonymous said...

my guess is that online start ups have limited choices when coming up with names as every half decent name has already been registered as a years ago.

I really like Wego as a brand name, they must have paid a mint to aquire it as its short, snappy and very catchy and a damn site easier to spell than Bezurk


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