Monday, May 5, 2008

Where Do You STAND on hotel reviews?

Love 'em or leave'em online travel review sites are here to stay. In the hotel industry the current trend is using a report or monitoring system to track what travelers are saying about your hotel, staff and outlets.

Starwood Hotels have weighed in with their choice to provide this service. They are going to use ReviewAnalyst by Standing Dog Interactive. The selling points for this product is that it allows you to. . .

Track - you can look at your hotel in comparison to your top 3 competitors for the major travel review sites with a convenient dashboard.

Analyze - What trends are you seeing in customer reviews? Track both positive and negative comments. The great benefit of many services like this is that they can easily aggregate the data for you and usually provide a search function to look for specific phrases, like "housekeeping cleanliness".

- If you are not participating in the discussion, you are in trouble. Web 2.0 is all about the consumer taking control and suppliers participating in the discussion. Their report makes it easy for hoteliers to easily post a response to TripAdvisor (currently the only company that allows for this).

Once I get a chance to use the product, I will post a review about it.



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