Wednesday, March 26, 2008

Corporate Blogging - Is Bill Marriott's Blog a Success

Alicia over at Idea Hatching posted this entry last week regarding the questionable success of Bill Marriott's Blog.

I think that she ended up coming to the right conclusion after some coaxing from Scott Allison.  Here's why:

- He has his own voice on the blog.  He speaks genuinely and passionately about issues and ideas that are important to him.

- He posts regularly, every week on Wednesday.

- He, though certainly not him directly, responds to issues or questions that come up in the comments on his blog.

- The blog is not an overt sales pitch for Marriott branded hotels.  It is his way to share the company's values, showcase exceptional employees and just stay in touch.

- Mr. Marriott is a natural in this area, perhaps more than any other hotel company CEO.  Why?  Because of the consistent family history and values that Marriott has.

Alicia, cheers to you and here's to hoping that Bill Marriott continues his blogging career.



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