Wednesday, March 26, 2008

Do We Really Need Paid Search?

This is a question I am asked frequently.  Logically to most hoteliers, when they are listed in the organic rankings on search engines and they can add content to their site for events and attractions they are targeting they don't need to pay for advertising.

This is not entirely true.  While you will generally show up high in the rankings for your brand or generic hotel terms, it is much more difficult to optimize for events and attractions.  Why because the amount of content on your site isn't going to be enough most of the time.  Additionally, you are competing against other sites which focus on local events.

Alex Vlasto on iMedia Connection gives a great explanation about why there needs to be a mix between paid and organic search.



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