Regardless of what you would call the result of Google buying up Expedia, you have to admit that the idea of this happening is potentially game changing. This could be as big as the growth of online travel agencies in the post 9/11 dip. But shouldn't come as a surprise as many people have speculated that Google would jump into the travel world eventually.
What are your thoughts?
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1 comments:
This is also part of consolidation. First phase started when Expedia (parent company) started taking over the travel supplier and brought them under one umbrella.
With the reach and awareness of google, I am sure on line travel companies will get the much needed boost.
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