Tuesday, June 10, 2008

A Picture is Worth a Thousand Words

It can be difficult to explain search engines, search engine optimization and just about any other internet concept to the layperson. I know - I am responsible for internet marketing for 28 hotels and I have taught the same basic information at least 5 times over the last 4 years to basically the same people. Some times the ability to combine words and graphics together to illustrate a concept or idea is underatted. People that are able to do this well create "infographics" which are defined as
1. It's a visual explanation that helps you more easily understand, find or do something.
2. It's visual, and when necessary, integrates words and pictures in a fluid, dynamic way.
3. It stands alone and is completely self-explanatory.
4. It reveals information that was formerly hidden or submerged.
5. It makes possible faster, more consistent understanding.
6. It's universally understandable.
(from the Communication Nation blog)

I wish I had access to some of these "infographics" from Elliance during my presentations. They do an excellent job of turning words and ideas into easily understandable graphics. Check out this graphic that explains how to use search engine marketing (SEM) tactics to acheive marketing goals.

They have infographics for everything from keyword research to search algorithms.

Here is a blog that focuses on infographics. I think it helps to see how others are able to represent ideas using these strategies. It makes creating presentations and explaining concepts easier for me. Hope this can help you as well.

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