Thursday, September 24, 2009

Consumers Use of Travel Web Sites for Booking Still Strong

monopoly-e-commerceImage by danielbroche via Flickr

Great news for those of us in the hotel eCommerce business. There is no report of our early death yet.

In fact, according for PhoCusWright monthly visits to supplier and OTA sites were up 13% in Q2 2009 vs. same time last year. The PhoCusWright Online Traffic and Conversion Report just released tells a tale of the continuing importance of the internet channel to supplier performance. Additionally, hotel suppliers are also doing a better job than the OTAs of converting those visits to reservations.

The reality is that people are spending more time online researching and shopping for their travel. According to Carroll Rheem, Director of Research at PhoCusWright,
"We found that visitation to planning and review sites drives dramatic differences in hotel conversion rates. Understanding the intricate relationships that connect all travel sites is essential to setting the right strategic path."
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