WeGo Bezurk: What's in a Name? Confusion I Say

In the latest renaming game that's happening online, Bezurk.com, a travel metasearch site, like Kayak.com, is changing it's name to Wego.com.

I guess it makes sense, but why do online companies insist on creating confusion. In all the rush to create "unique" names that stick, we forget that consumers have to remember them in the first place. Perhaps we need to spend more time on that part of the research process.

Technorati Tags: metasearch

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Is Your Hotel Backed Into a Corner?

It may be if you do not have an active distribution strategy. This article from Travolution confirms the latest trends on just how important search is to people trying to locate hotels for their travel.  3 in 5 people in the UK use search to determine which hotel they are going to stay at.

Besides having a prominent hotel site, it is important that you have search engine marketing campaigns as well as distribution on online travel agencies like Expedia, Travelocity, etc.  And don't forget the travel metasearch engines like Kayak and Mobissimo.  If you don't you may be left out of the purchase decision altogether.

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