Friday, May 9, 2008

Kayak Ad Network - Need Date Targeting, It's About Time

I love it! The Kayak Ad Network is coming. Currently, their network is composed of the following sites:
  • Kayak
  • Sidestep
  • TravelPost
  • AOL
  • USA Today
  • Comcast
  • Lonely Planet
That's not really what I love. I love that they are,
enabling travel marketers to target their advertising based on search parameters including city or city pairs, trip dates, length of stay, and specific airline or hotel brands.
Finally a company that get's the travel industry needs. The GDS's have had this capability for a long time. What' so great, you only display advertising when a customer shops over dates that you need help on. Less waste, better conversion, improved ROI. Ah ha ha ha, It's Alive!!!

Now back after that brief moment of madness, does anyone know of any other online advertising networks that have this functionality? If so, please share.

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