Friday, May 2, 2008

So, You Want To Know How To Respond - Management Response 101

I love it!

Someone finally boiled it all down in one place. Read this post on Marketing Pilgrim for a quick down and dirty "how to" for responding to guest reviews of your hotel online. It covers responding to both positive and negative comments online.

What? You say you aren't paying attention to guest reviews. And you're not about to respond. Before you say that consider that over 60% of people who purchase travel online refer to other consumer reviews prior to purchasing travel. Now, read this article and get over to TripAdvisor - in that order.



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