Wednesday, June 4, 2008

Moving On Up - Online Hotel Bookings Contine Move to Supplier Sites

Score one for the good guys. In 2005 hoteliers started the drive for best rate guarantees and it continues to pay off. The latest comScore study shows that 72% of online hotel bookings are currently going to supplier sites. This is a positive 3.2% change from the same time last year. This trend indicates what I have been thinking for a while that travel agent sites are becoming more of a shopping tool.

This is great news from my perspective. However, hoteliers need to be careful not to end up back in the same spot they were in during the downturn in 2001 to 2003. The key right now is to increase exposure via ppc and other ROI driven online marketing.

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