New Channel of Influence - Yahoo! Answers

Add this to your social media to do list - start participating in the conversations on Yahoo! Answers. The team over at Tourism Internet Marketing 2.0 posted this article about using Yahoo! Answers to become a Knowledge Partner. At the time of this post, Travelocity was the first travel company to gain this status.

According to Yahoo! the program is still in beta and requires an invitation to participate.

It makes sense that the program could work. As the current evolution of the web is all about finding trusted sources of information and carrying on a conversation with them. Does anyone know of any other programs like this?